Go-Ahead have recently been sending out promotional offers on Plymouth Citybus services. With thanks to Mrs Beatson she picked up these two offers for me when on board service 34.
As the pictures above illustrate one offer is a free Adult DayRider entitling you simply to hand this voucher over to the driver in exchange for a Day Ticket.
The other offer is for £10 of credit for a Citybus Freedom card, either so you can sign up for a Freedom Card or to add to your existing Freedom Card. I'm sure these will go down very well with customers and I do hope that this will get more people on the services, whether it be through word of mouth or getting to use these offers themselves.